At Deveres we've always taken the cut of our diamonds seriously. Many of our clients have told us they feel like they've just taken a course in grading after visiting with us for a short time. While many in the jewelry business shy away from the issue of cut, we welcome your questions. We want the diamond we sell to you to be our advertising. We want you to be happy with the way the stone sparkles and reflects light. We want your friends to be in awe and give you a thousand compliments. We've bet our business on this. If we were to sell inferior cut diamonds, our clients wouldn't be happy and thus would never pass our name along to their family and friends.

Cut plays a pivotal role in the way a diamond reacts to light. Well cut diamonds will appear brilliant throughout as light is transferred into the stone through the crown and divides into white and colored light. The light is then channeled down to the pavilion, which is essentially a mirror, and reflected back to you through the table. At Deveres we promise well-cut diamonds Period.

Unlike most high-ticket items two diamonds are never the same. It is not like going down to your local car dealer and buying the same car your friend has. Diamonds, unlike cars, can vary greatly. Simply put, if you want the diamond you buy to have maximum brilliance and dispersion proper cut is a must. To accurately grade a diamond for cut the stone must be certified from an independent lab. As always, a reputable jeweler should have no problem backing up his diamond with documentation.